Caller Guide
The short version: you call local businesses that have great Google reviews but no website. We've already built each one a free sample site. Your job: get the owner to look at it, walk them through it, and close the deal — the full sales script and prices are in the Close guide (top right). Once they say yes, Zack sorts the invoice and gets the site live.
How this dashboard works
- Left = your call list. Click a lead to open it.
- Open lead = your call card: phone number, owner's name (if we have it), reviews/rating, the business's Google info, and the demo site link (blue button — your hook, send it so they can see what we've built them).
- Log every call at the bottom: pick an outcome, add a note, hit Save.
- Filter the list by outcome using the dropdown top-left.
What you're doing
✅ Reach the owner / decision-maker, get them to look at their demo, walk them through it, and get them signed up — the offer's dead simple: £40/mo + VAT, nothing upfront, cancel anytime. The full pitch and objection answers are in the Close guide (top right).
✅ When they're in: hit 💳 Send signup link on their card — they pop their card in and it's live. Stripe handles the money, receipts and VAT — no invoicing, no chasing.
✅ Keen but not ready to decide? Mark Callback with a time and follow up. No pressure ever — professional, warm, helpful.
✅ Reach the owner / decision-maker, get them to look at their demo, and warm them up — get them genuinely interested, then book the next step.
✅ Keen? Mark them Interested (or Callback with a time) and add a note — Zack closes the warm ones. You don't quote or close.
✅ If they ask the price, don't quote — say "a colleague will go through the exact options with you, my job's just to show you the demo." No pressure ever — professional, warm, helpful.
The call
Opener
"Hi, is that [owner name / the owner]? My name's [your name], I work with Launch My Site — we build websites for local trades. I'll be quick: I came across [business] on Google, you've got brilliant reviews — [4.8 stars, 87 reviews] — but no website. So we actually built you a free sample site to show you. Can I send you the link to have a look? … Perfect — text or WhatsApp to this number?"
Qualify (lightly)
"Is most of your work coming from referrals and repeat customers, or are you trying to bring in new jobs too?"
Hook
"Have a look — it's made specifically for [business], your reviews, your services. It's just a first draft to show the idea — we tailor everything (your photos, prices, services) so it's exactly how you want it. Want me to talk you through it?"
Then go for the sign-up — the Close guide (top right) has the pitch and an answer to every objection. Keen → hit 💳 Send signup link and, if you can, stay on the line while they set it up. Not ready → mark Callback with a time.
Get them keen and book the next step, then mark them Interested (or Callback with a time) and add a note. Zack follows up and closes the warm ones.
⭐ THE ONE RULE — every call where a human answers ends with you moving them forward. No exceptions.
• Got the owner? "Let me send you the link now to have a look — what's the best number? Then I'll talk you through it."
• Only got a gatekeeper? "No worries — when's the best time to catch [owner]? Can I book a callback?"
Reaching someone isn't enough — you have to push for the next step. That's the whole job. This is the one thing Zack checks the recordings for.
Objections
| They say | You say |
|---|
| "Not interested, we don't need a website." | "Totally understand — are you already getting all the work you want, or is it mostly referrals? The sample's already built, costs nothing to look. Can I send it?" |
| "We're too busy / we rely on walk-ins." | "Get it — and honestly that's exactly why a site helps: it brings in the new customers who Google you while you're flat out. The sample's already made — can I send it so you can see?" |
| "How much is it?" | "It's £40 a month plus VAT, nothing upfront, and you can cancel anytime — the site's already built so there's no build fee. Want me to send you the sign-up link?""It's just £40 a month plus VAT — nothing upfront and cancel anytime. I'll send you the sign-up link so you can set it up whenever you're ready." |
| "Just email me." | "I'll text you the demo link now so you can actually see it — better than an email. Then a quick call to talk it through?" |
| "I'm busy / on a job." | "No problem, I won't keep you — I'll text the link now. When's better for a quick call, later today or tomorrow?" |
| "Who are you again?" | "[your name], from Launch My Site — we build sites for trades like yours. I've literally already built you a sample, that's why I'm calling." |
If they ask about features (booking, gallery, payments…)
This is a buying signal — lean in. The answer is always yes, we can add that:
"Yes, absolutely — online booking, photo galleries, contact forms, payments, whatever you need can be built in." (It's all included in the £40/mo — booking, gallery, the lot.)
Use it to close — it's the bit that often seals the deal. Full per-trade feature angles are in the Close guide.
Confirm it's all possible and use it to get them keen — then book the next step. Don't try to spec or price it; the team sorts the details.
Pricing & the close
One simple offer: £40/month + VAT, nothing upfront, cancel anytime. No build fee — the site's already made. Get them keen, then hit 💳 Send signup link and let Stripe take care of the rest. The Close guide (top right) has the full pitch and an answer to every objection — keep it open while you call.
Pricing — leave it to Zack
You don't quote. Get them interested and book the next step, then mark them Interested — Zack handles the pricing and the close. If they push on price, just say a colleague will go through the exact options once they've seen the demo.
Logging outcomes
| What happened | Button |
|---|
| They said yes — deal done | Sale ← the goal (note the price + any changes) |
| Keen but not ready to decide yet | Interested |
| Asked to call back at a set time | Callback (set the date) |
| Couldn't get past reception | Gatekeeper |
| Rang out / voicemail | No answer |
| Clear no | Not interested |
| "Take me off your list" | Do not call |
Always add a quick note (what they said, best time to reach them).
Hours & basics
- Call UK business hours, 9am–6pm.
- Time it right — barbers & salons are easiest earlier (9–10am) before the rush; trades (plumbers, electricians, builders) are good any time. Catch the owner when they're not slammed.
- Be professional and warm — these are busy owners on the tools.
- Comfortable with rejection; the ones that land are gold.
- Don't leave voicemails — they almost never get called back. No answer? Mark No answer and try again later to catch the owner live. Talking to the owner is the whole game.
- Calls are recorded for training & quality — if anyone asks, just say "yes, calls are recorded for training and quality purposes."
- Any questions or anything weird, message Zack.
Let's get some booked. 🚀